About the organization
Rádio Mixtura arose from the need to record and communicate the conversations, stories, experiences and potential that emerge from the ravines, making them resonate and reach more people. The idea started at Espaço Comunidade, where samba circles took place. It had repercussion and acceptance from local members and the community, which led Jaime "Diko" Lopes, creator, to make Rádio Mixtura official.
Organization objectives
The main objectives are to have effective and strategic institutional communication and to have communication for a younger audience.
Communication challenges
Institutional narrative
Communication planning and strategy for social networks
Strengthen communication with younger audiences
Products delivered
Inspiring narrative: why it works, how it works and what it does
Communication plan for social networks, with suggested visual identity for the feed
Creating highlights for social media
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