About the organization
It has been operating since 2007, providing shelter and guaranteeing the rights of children and adolescents living in vulnerable situations in the State of Roraima. It promotes ludic-recreational activities and human development.
The goals
Increase fundraising and create a new narrative to tell the Institute's story, decentralizing its image of clowning and work carried out only for migrants and people in refugee situations.
Communication Challenges
Develop a new narrative that would tell the organization's story in a more assertive and strategic way
Build a communication plan by public and channel to decentralize the communication of only one action project
Create a product to present the organization to potential partners and investors
Produce offline communication with the aim of increasing the visibility of the organization within the State
Delivered products
The most enchanting narrative about the organization's work in guaranteeing the rights of children and adolescents living in Roraima
Communication Plan by audience and channel
Institutional presentation for potential funders and partners
Flyer presenting the organization to the general public
"The material produced by Instituto Repartir was an objective response to the challenge of making our work more accessible to our followers and potential volunteers and supporters. Gratitude for the effort and support in these months of construction!" (Márcio Ribeiro)
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